Horrible holiday reviews?

Tuesday, 30 August 2011 00:00

Lots of holiday park owners rely on websites for advertising and reviews but what happens when a customer (or perhaps a competitor) posts nasty and untrue remarks?

The law around "defamation" is complicated and claims can be very expensive to push through the courts and can carry serious risks, so normally the first question we will ask is whether there is any truth in what the customer has said and you need to take an honest view of that, however difficult that may be. If there is truth in what they have said about you or your park, then our suggestion may well be to focus on putting right those problems rather than looking to the courts.

If what the customer has said is untrue then you can be left with a question about who to take action against. Do you sue the person who posted the unpleasant remarks, or do you sue the website provider who has let untrue comments be published? But there are other options, aside from legal action, which may be effective and may help you to build and maintain the value of holiday review websites for your business. We can help you explore these other options.

One of the key things to remember is that there is a very short time limit for bringing claims where you feel someone has published defamatory comments about you or your park – so if you feel a customer has unjustly posted untruths about your park or their holiday with you then don't delay getting in touch with us! Call us on 01392 207020 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .