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Brands
Your brand can include anything which distinguishes your business or product from anyone else's.
It may be or include a business name or tagline. It may or may not be incorporated into a logo. In fact it can be anything which can be represented graphically which, perhaps surprisingly, can even include:
- smells written as a chemical formula
- sounds written as music or graphic representations of sounds
- 3D shapes represented by drawings of them
- colours identified by code
all of which can be part of your brand.
Your name or logo can be registered as a Trade Mark provided it is sufficiently distinctive and clearly marks out your product from others.
Even if your brand is not registered, it may still be protected by the law of passing off which prevents anyone using a confusingly similar brand. On the whole, registered rights are easier to enforce.
Contact Us
To contact our Intellectual Property Team please call the number below or email one of our team.