The 7 Golden Rules of IP

Rule 1

Your IP is part of your goodwill and a valuable business asset - look after it as you would your land, staff and business connections.

Rule 2

Know what IP you have and understand the basic framework.

Rule 3

Protect your IP properly and watch out for infringement.

Rule 4

Take quick appropriate action when your IP rights are infringed.

Rule 5

Avoid infringing the IP rights of others.

Rule 6

Make the most of your IP and put it to work for you. Make profits by developing, licensing or selling your IP.

Rule 7

Take advice on drafting confidentiality agreements, assignments and licences, profiting from your IP in business transactions protecting your IP and combating infringement.