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Online reviews and endorsements
With online reviews now a daily part of life for most parks, especially holiday parks, it is important to comply with consumer protection law about reviews and endorsements.
The Competition and Markets Authority (CMA) recently criticised business which have been failing to make it clear to potential customers when a review or endorsement contains paid promotions commissioned by them.
The CMA also reminded all businesses that commissioning or writing a fake review as though they were a customer, whether about their own business or someone else’s, is illegal and may result in civil or criminal action.
Whilst we are sure no park would ever break these laws, we think you should make sure that any marketing agencies you use understand the requirements.
If you would like more advice on how this investigation affects your advertising or are interested in subscribing to our Parklaw service, contact our Park Teams by telephone on 01392 207020 or email firstname.lastname@example.org .