Dan Griffin

4-February-2019

Mcdonalds Restaurant

A branding challenge toppled the golden arches when a small Irish fast food company, Supermac, managed to block McDonald’s from trademarking the terms Big Mac and Mc throughout Europe. The European Union Intellectual Property Office ruled that McDonald’s had not…



15-January-2019

Typing on laptop

With the increase in cloud computing, SaaS has become a widely adopted model for procuring software that would otherwise require investment in hardware, hosting and development. There are a number of important considerations for the customer buying access to the…



8-January-2019

Chairs in office boadroom

The Intellectual Property Office will usually send the owner of a registered trade mark a letter giving notice that an application has been received for the registration of a similar trade mark. This is usually the first they will have…


31-October-2018

Apple computer

Amazon Brand Registry was established to provide additional powers to prevent your competitors selling products using a similar name on Amazon. It provides enhanced search facilities to allow you to discover potential infringers and will proactively warn against suspected infringing…


31-October-2018

Business meeting

The normal rule in litigation is that the successful party is entitled to recover its costs from the other party. The Civil Procedure rules now give courts wide discretion in controlling the amount of costs parties can recover. The rules…


25-September-2018

Group with laptops

Having understood the basic 3 stages required to rely on legitimate interest (see our earlier insight here, many businesses are wondering what does that mean in practice? How do we decide whether the purpose for which we want to use…


25-September-2018

Man with Laptop

There are misconceptions about the use of legitimate interest as a lawful grounds for process under the GDPR (Article 6(1)(f) and Recital 47). This is not a catchall provision which allows you to process personal data where you cannot find…