Covid-19 Update: We are continuing to provide our usual services whilst maintaining the safety of clients and colleagues. Read our latest update here.

Complete the form below to ask us a question or make an enquiry. We’ll get back to you via phone or email as soon as possible.

Insights

Amazon Brand Registry – How We Can Help with Your Application

Posted on 31st October 2018 in Intellectual Property

Posted by

Dan Griffin

Associate and Solicitor
Amazon Brand Registry – How We Can Help with Your Application

Amazon Brand Registry was established to provide additional powers to prevent your competitors selling products using a similar name on Amazon. It provides enhanced search facilities to allow you to discover potential infringers and will proactively warn against suspected infringing listings.

Applicants require a registered trade mark in the brand or product name before registration can be completed so it is worth consulting an expert such as a solicitor experienced in trade mark law before registration is sought to ensure it will provide the protection you seek.

Amazon then require verification from a third party that the applicant is who they say they are and own the trade mark they wish to register. Amazon do not list the classes of third parties they consider adequate but they must deem solicitors satisfactory since we regularly receive Amazon’s emails asking us to confirm the identity of clients. Often this email is the first we have heard of their application. We are always happy to deal with these for clients whom we know.

Here are our tips for obtaining Amazon Brand Registry:

  • Amazon Brand Registry registration is not the same as obtaining trade mark registration. You must have a valid trade mark first so plan ahead, the registration process usually takes at least 3 months in the UK and longer for a European mark.
  • Focus on obtaining a word mark first since that will probably be more useful.
  • Do not view the trade mark application as means to obtain Amazon Brand Registry status, it can have much wider benefits so is worth taking seriously and completing carefully.
  • Speak to a solicitor before making the Amazon Brand Registry application so they know to expect it and can make sure it does not get lost in the thousands of emails they receive every day.

Even without Amazon Brand Registry status, with a registered trade mark you will still have legal rights to stop the vast majority of sellers using your brand so there is no need to wait to take action.

If you require any advice regarding any matter similar to this, then please do not hesitate to get in touch with our experienced team of Intellectual Property Solicitors in Devon on 01392 207020.

Company & Industry

Related Insights

Insights

Maternity wards still not improved despite a series of recent scandals

Posted on 21st September 2021 in Medical Negligence

Care Qualify Commission has voiced concern that mothers’ and babies are being put at risk of injury and death because too many maternity units have not improved.

Posted by

Simon Mansfield

Partner and Solicitor
Insights

Digital Lasting Power of Attorneys

Posted on 20th September 2021 in Later Life Planning

A more straightforward digital system to set up a Lasting Power of Attorney (LPA) could come into play, but experts say that it is vital that sufficient safeguards are in place to protect elderly and vulnerable people from abuse. In this article, we look at how the system might work, and the concerns for potential abuse of a digital process for setting up Lasting Power of Attorney.

Posted by

Gráinne Staunton

Partner and Solicitor