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Are your promotional marketing materials as compliant as they are tempting?
The Competition and Markets Authority has published guidance for businesses on the presentation of key terms and conditions within promotional marketing material.
All significant terms and conditions should be included upfront in initial promotional material with all other terms being clearly signposted to the consumer.
Terms and conditions are probably going to be significant if they are likely to influence the consumer’s decision on whether or not to participate in the promotion. Key terms are likely to include but not be limited to:
- Start and closing date
- How to participate; and
- Any limitations on availability
Park owners should review their promotional materials in light of this guidance which can be found here.
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