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Posted 10 November 2014
by Endurance Arthur

Road users urged to ‘look out for each other’ during national Road Safety Week campaign

The Brain Injury Group and Tozers are supporting Road Safety Week (17-23 November), a national campaign coordinated by the road safety charity Brake, encouraging all road users to look out for each other and save lives on roads.

Being selfish on and around roads can quickly lead to tragedy, so car drivers are being urged to show patience, consideration and responsibility towards other road users by slowing down, taking more time at junctions and on bends and giving people room. Pedestrians and cyclists encouraged never to take chances and to make sure they can easily be seen.

Tozers is linking up with Sandford Primary, Stoke Hill Junior School, Ide Primary School and 1st Pinhoe Cubs to help promote the road safety message. The children have been asked to get creative and to design and decorate a cycle helmet or a block figure wearing a helmet. Endurance Arthur of Tozers will help to judge the entries and present prizes. The lucky winners will each receive a voucher, and every child taking part will receive a luminous wristband to help them be more visible in the dark.

“Half of traumatic brain injuries are caused by preventable road traffic collisions,” says Endurance Arthur, partner at Tozers. “Every day we deal with people whose lives have often been changed beyond recognition as a result of brain injury. Road Safety Week is a campaign that puts our work into context, and we know how important it is to encourage all road users – in vehicles, on foot or on bicycles – to show a little more consideration.”

In 2013, five people were killed and 61 seriously injured every day on UK roads [1][2]. Road Safety Week is an opportunity for everyone to spread the ‘look out for each other’ message to reduce that toll.

The Brain Injury Group has provided the resources for 4000 children in 15 schools across the country to design or decorate a cycle helmet, which represents just one element of being safe on and around the roads. Thousands of other organisations, schools and community groups across the UK are also promoting life-saving messages during the UK’s biggest road safety event.

[1] Reported road casualties in Great Britain: main results 2013, Department for Transport, 2014

[2] Police recorded injury road traffic collision statistics: 2013 key statistics report, Police Service of Northern Ireland, 2014

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About the author

endurance arthur

Endurance Arthur

Partner

Partner and solicitor in the medical negligence department and a member of the Law Society's Clinical Negligence Panel