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Happily for the Polo/Ralph Lauren Company, its famous polo playing horse and rider logo has to be one of the most distinctive around. The company has just fought off an application by a rival for trademark registration of a similar polo player logo against the backdrop of the letter “V”. The registration was sought for similar goods and services. Despite the inclusion of the “V” the Polo/Ralph Lauren logo is so strong in the field of sports and leisure wear that the EU General Court decided that the public would be confused about whose goods they were actually buying. Registration of the new mark was refused.
If you are developing a new logo you will want to be sure that it is not too similar to an earlier registered trade mark in the same line of business. We can search the register and advise you on whether your logo is likely to be opposed and whether it should be modified to avoid challenge.
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