brand

30-November-2015

The EpiPen is a device shaped like a pen that administers life saving hormones to victims of severe allergic reactions. The EpiPen brand is now so well known that it is at risk of becoming so commonplace that it is…


6-August-2015

The great benefit of social media as a marketing tool is its immediate and powerful market reach. The use of hashtags (words and phrases preceded by the ‘#’ symbol to identify and search for trending topics) has become a popular…


18-February-2014

1. Protect brand identity Residential and holiday parks build up significant goodwill in their names and logos and generating business depends more and more on a strong online presence – which requires a strong brand.  Why would anyone give others a…