Lego has won a victory in the General Court of the European Union over the validity of the trademark protection of its Lego men figures.  A Lancashire based toy manufacturer, Best-Lock, appealed against the Lego trade mark for the famous…


Once a trade mark is registered, others will be prevented from registering a confusingly similar mark for the same or similar services.  This poses a problem for a business with a similar name who also wish to register it.


1. Protect brand identity Residential and holiday parks build up significant goodwill in their names and logos and generating business depends more and more on a strong online presence – which requires a strong brand.  Why would anyone give others a…