trade mark

30-November-2015

The EpiPen is a device shaped like a pen that administers life saving hormones to victims of severe allergic reactions. The EpiPen brand is now so well known that it is at risk of becoming so commonplace that it is…


17-August-2015

Google has just announced a restructure which will bring its search engine facility under the corporate title of Alphabet. But type ‘Alphabet’ into Google and you will come across numerous businesses using the word as a trading name. One such…


6-August-2015

The great benefit of social media as a marketing tool is its immediate and powerful market reach. The use of hashtags (words and phrases preceded by the ‘#’ symbol to identify and search for trending topics) has become a popular…


8-July-2015

Lego has won a victory in the General Court of the European Union over the validity of the trademark protection of its Lego men figures.  A Lancashire based toy manufacturer, Best-Lock, appealed against the Lego trade mark for the famous…


13-May-2015

Once a trade mark is registered, others will be prevented from registering a confusingly similar mark for the same or similar services.  This poses a problem for a business with a similar name who also wish to register it.


23-April-2015

We often refer on this blog to the need to register a trade mark because of how difficult it is to stop a competitor using your name without one. An action called ‘passing off’ is usually the only hope for…



23-February-2015

One of the costliest yet most common mistakes we encounter are business owners investing emotionally and financially in a name for their new business or product without first checking that they can register it as a trade mark. We regularly…


30-September-2014

Happily for the Polo/Ralph Lauren Company, its famous polo playing horse and rider logo has to be one of the most distinctive around. The company has just fought off an application by a rival for trademark registration of a similar…


18-February-2014

1. Protect brand identity Residential and holiday parks build up significant goodwill in their names and logos and generating business depends more and more on a strong online presence – which requires a strong brand.  Why would anyone give others a…