Latest insights from our experts

Posted 11 January 2018
by Simon Sanger-Anderson

Will your Email Marketing Comply with the GDPR?

The EU General Data Protection Regulation (GDPR) comes into force on 25 May 2018. From that date, you will be expected to comply with the greatest change to the law on personal data since the Data Protection Act 1998. The Regulations impose significant new obligations on businesses to ensure customers are informed about how their personal data will be processed. Direct marketing by email is particularly affected and many of the current methods of capturing and processing data will become non-compliant.

Free audit

Our audit will assess whether your direct marketing to customers by email will comply with the GDPR. We will set out steps you can take to help ensure your direct marketing practices comply with the GDPR.

We look at how we can improve your booking terms, sale contracts, website terms of use and privacy policies so that, provided you follow the terms of these agreements you are more likely comply.

What our report does:

  • Recommends changes and action to assist you to become compliant
  • Tells you whether your website complies with the GDPR
  • Offers fixed fees for providing new documents (simpler and more cost-effective than amending your existing terms) and advice on how you can change the way you work in order to comply.

We review the following:

  • Privacy policy
  • Cookie policy
  • Website terms of use
  • Booking terms

We can talk it through with you by phone or in person or you can simply decide what you wish to remedy and ask us to undertake the work on a fixed fee.

Speak to our Intellectual Property and IT team on 01392 207 020 or email

Want to know more?

Request a call back or ask us a question using our quick-contact form.
Alternatively you can call us on 01392 207020.

About the author

Simon Sanger-Anderson

Consultant and Solicitor

Consultant and solicitor within the firm's registered providers team