Why Should Your Website Have a Privacy Policy?
Posted on in Intellectual Property
Why Should Your Website Have a Privacy Policy?
Website privacy policies are often ignored or copied from a competitor. This approach fails to recognise the value that a privacy policy can have to a business as well as the huge risk of failing to comply with.
What are common website privacy policy mistakes?
- Using a privacy policy copied and pasted from a competitor - It is vital to craft a policy that works for your business. Most standard policies and those of your competitors will not be tailored to your purposes and might leave your business exposed.
- Not including enough detail - Some privacy policies don't go into specifics
- Users cannot be expected to consent to unlimited use of their personal information.
What are the benefits of having a privacy policy?
- Avoid being fined - Obtaining website user's consent gives you the right to use consumer information for marketing purposes.
- Make your business easier to sell - Obtaining consent gives you evidence to satisfy purchasers of the business that it can use