Unregistered design rights, referred to as just ‘design rights’, are a valuable asset which tends to be forgotten. These are just 3 reasons why they should not be overlooked:

Your website is your shop front but many don’t do enough to show customers they are just a trustworthy as bricks and mortar.

The great benefit of social media as a marketing tool is its immediate and powerful market reach. The use of hashtags (words and phrases preceded by the ‘#’ symbol to identify and search for trending topics) has become a popular method of consumer engagement.

Website privacy policies are often ignored or copied from a competitor.  This approach fails to recognise the value that a privacy policy can have to a business as well as the huge risk of failing to comply with data protection legislation.