- Not including enough detail - Some privacy policies don’t go into specifics about what data is collected and the data will be used for. The Data Protection Act 1998 requires users to give informed consent which means they must be told what their information will be used for.
- Going too far - Users cannot be expected to consent to unlimited use of their personal information. Policies that try this are unenforceable and could be contrary to the Data Protection Act 1998 which could result in fines.
- Avoid being fined - Data protection legislation requires consent from users before using their personal information. Breach of this requirement can result in the regulator imposing penalties on website owners.
- Create a valuable database of potential customers - Obtaining website users consent gives you the right to use consumer information for marketing purposes.
- Make your business easier to sell - Obtaining consent gives you evidence to satisfy purchasers of the business that it can use the data it needs.
Find out more
If you would like any help or support then visit our dedicated Intellectual Property pages or contact our expert team.